UNIDEE residents meet Pier Luigi Celli
«We need a new dirigent class far to corruption and mediocrity»
(interview, L’indipendente)
Pier Luigi Celli was born on 8 July 1942 at Verucchio, in the province of Rimini. He is married to Marina, and has two children. He’s general director of the Luiss – Guido Carli University in Rome.
He obtained a Sociology degree at the University of Trento and gained considerable experience as a human resources manager (management, organisation, training) for a number of large corporate groups (ENI, RAI, Omnitel, Olivetti and ENEL). In 1998, the managerial skills he had acquired while working for such large companies as these – with such diversified and complex business affairs – enabled him to return to RAI (Italy’s state radio and TV broadcasting corporation), following his appointment as General Manager.
He briefly headed IPSE 2000, a UMTS telephony company, after playing a vital part in mobile telephony start up initiatives (Wind and Omnitel).
He has been Corporate Identity Manager for Unicredito Italiano since 2002. His mission is to provide an identity for a group which, over the last few years, has aggregated seven concerns in Italy and five abroad. His duties include public relations, brand coordination, institutional relations, relations with the media and relations in the areas in which Unicredito Italiano is operational, the group’s social and environment report, and Fondazione Unidea (a Unicredit Group foundation,art banking).
Celli has also penned and published many works, such as L’impresa, Il manager
avveduto, L’illusione manageriale, Passioni fuori corso and Breviario di cinismo ben temperato. Two other works, Nascita e morte di un’impresa in 42 lettere and Impresa e classi dirigenti, were published in March 2004.
In the 2006 was published Un anno nella vita. Racconti e memorie di un lungo addio all’impresa: a manager, in a pause of the existence, reflects on the long experience that has carried it, in spite of the heresies and the uncomfortable of the personage, at the head of important enterprises. The digging begins with the rappresentation of the ordinary life: minihistory of when the equilibrium, that it is perhaps the primary dowry of the manager, explodes. They follow the memories of infancy, in a small village of Rimini, a nostalgically felliniana aura. The travel in the experience is closed on the plan just of that it could define cues for one critical theory of the enterprise; participations and proposals center to you on those topical situations in which came out the paradoxes of one logical of the organization that forgets to have to that making with human beings.
[...] about communications with Pier Luigi Celli Posted July 16, 2007 On Wednesday, July 11th, Professor Pier Luigi Celli has been in Cittadellarte, scheduled in UNIDEE meeting program. Professor Celli held with UNIDEE [...]